I found this description of the book "Faith-based Marketing" in my junk email ... I think there's a reason why. This scares me ... especially when I read my Bible!
It's the largest, most faithful, highest spending market segment in the United States, yet chances are you have never considered it. America's 140 million weekly church-goers spend $5.1 trillion annually and support the businesses that understand and respect them with near-religious devotion. But to reach them effectively, you're going to need some help.
Faith-Based Marketing provides everything you need to understand the Christian consumer power niche and effectively reach it. It explains who makes up that community, what they want, and what it takes to appeal to them. Then, based on survey research from believers across the country and interviews with experts, it provides practical guidance for creating faith-based marketing plans that work.
In many ways, Christians are no different from other consumers' they are discerning shoppers who put price, value, customer service, and convenience ahead of loyalty to businesses that just happen to be owned by Christians. But they are also a somewhat forgotten market that promises big returns for those businesses that develop real relationships with them. Christians may be ordinary consumers who need the same products as everyone else, but they respond extraordinarily well to marketing approaches customized to their needs.
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What scares you about this? It talks about building relationships with Christians and accommodating their needs. How is that disturbing? And, what do you read in your Bible that suggests otherwise?
There is nothing that scares me about your marketing strategy or anything like that ... I think that what you're doing with Faith-Based Marketing is definitely an honorable marketing pursuit. What disturbs me is that the "Christian consumer" (which in and of itself is a disturbing description) is the "highest pending market segment in United States".
So much of what Christ speaks about in the gospels is all about giving away and dying to yourself for the good of others ... which seems to be the opposite of a consumer. I fully understand that Christians need to consume to live but how far away from the life that God has called us to when we are known as the "largest, most faithful, highest spending market segment in the United States."
If we have this much money to spend ... why are we spending it consuming and not giving? Again, I'm not judging what you do for a living (if we as Christians are as it says we are, you are pursuing the right market) ... I just think that we should be known as the largest, most faithful lovers of the poor and the broken and "giving all we have so that no one was in need" like the early church.
I'm disturbed by what we are and what we're known as, not by what you do.
Thoughts?
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